What are the top trends in digital marketing for 2022?
What are the top trends in digital marketing for 2022?
The top digital marketing trends for 2022 are AI, AR, voice search optimization, programmatic advertising, chatbots, personalization, automated email marketing, video marketing, Instagram reels, shoppable content, influencer marketing, and geofencing.
- AI-Powered Optimization - Artificial intelligence is the technology behind many services, including content creation, chatbots, and search engines, which has particularly ramped up since the start of the COVID-19 pandemic.
- Conversational Marketing - Conversational Marketing facilitates a personal and instant connection between marketers and customers.
- Chatbots - Chatbots are one of the implementations of conversational marketing. Chatbots use artificial intelligence technology to deliver automated, human-like messages to web users in real-time.
- Video Marketing - Video is a useful channel where you can reuse and republish your existing content or vice versa. For one thing, this means taking a piece of content like a blog post and turning it into a video.
- Visual Search - Visual search is a new practice where people can upload an image to search.
- Voice Search - Voice search over the past few years, we can see that the popularity and use of smartphone assistants and smart speakers, such as Apple's Siri, Amazon's Alexa, and Google Home have been on the rise. sharply.
- Social Media Stories - Snapchat was the first company to ignite the concept of stories. Then came Instagram and Facebook, and finally YouTube, LinkedIn, and Twitter revealed their own story formats.
- Interactive Content - Interactive content is more engaging, more memorable, and more likely to generate the results your business needs. People like it not only because it's fresh and original, but because it makes them feel more connected to the brands and more involved in the buying process.
- Augmented Reality (AR) and Immersive Technologies - Facebook just unveiled its long-awaited smart glasses and while the focus is more on taking photos than augmented reality, this is the start of what could be a game-changer. Other companies have launched their AR applications, such as IKEA.
- Predictive and Augmented Analytics - Predictive Analytics is the practice of using data mining, predictive modeling, and machine learning to identify patterns and try to predict the future. Due to its potential, it has become more sophisticated and widespread in many industries.
- Geo-Fencing - Geofencing allows real-time targeting based on a user’s location. A target area is defined as, say, within a mile of a restaurant, and when a user enters or leaves this area, they receive a push notification, text message, or another form of marketing communication.
- SERP Position Zero - The increase in SERP Position Zero means that search volume, intent, and organic competition today aren't the only things that define a keyword's value. You should also analyze whether a keyword has a featured snippet or not.
- Green Marketing - Green marketing, also called eco-marketing or environmental marketing is the practice of developing and advertising products based on their actual or perceived environmental sustainability.
- Live Streaming - Consumers want authentic, unique content with the ability to interact with or connect with the creator. Live streaming offers a viewing experience that brings you closer to the action. As a result, more and more businesses are turning to live video for business.
- Podcasts - people are set up to interact with voice-activated devices more often, so podcasters can increase brand awareness and audience engagement with voice referencing tactics.
- Native advertising - Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly integrates with the design of the web page on which it is published. Consumers often cannot distinguish native ads from the content on which they are displayed - hence the name "native".
